EASE THEIR COLOR CONCERNS

DEMI+ COLOR CAMPAIGN

PRINT + Online Package: $1075
(Jumbo Poster Option: $1135)

Includes:

In-store Collateral:

• 1 POP Display for your Front Desk
• 1 Easel Poster ($1075 total price) or Jumbo Poster ($1135 total price)
• 25 Mirror Clings for your Stylist Stations

Website Updates:

• Homepage Banner
• Color Shine Services promo page with benefits and service descriptions
• Animated Email - 2 Sends to all of your guests

Social Media Campaign:

• Facebook Cover Photo
• 3 Visual Posts + Post Boosting for Extended Reach (includes $60 boosting budget)

Online Only Package $990

Includes:

Online Campaign:

• Homepage Banner
• Color Shine Services promo page with benefits and service descriptions
• Animated Email - 2 Sends (sent to guests not receiving color)

Social Media Campaign:

• Facebook Cover Photo
• 3 Visual Posts + Post Boosting for Extended Reach (for existing guests, includes $60 boosting budget)

Recommended Add-ons:

• Additional email sends – we recommend every 6-8 weeks throughout the year - $75 per send
• Blog Post – highlighting benefits of the Demi+ line, this blog post will help your Search Engine Optimization by integrating color-targeted keywords
• Custom Window Cling – ask for an estimate

Run dates:

Launch the promo with the Demi+ line in early 2018. Highlight throughout the year at popular times for color services (when the seasons change, so does hair). Launch 3-4 weeks from order date.