Bragging Rights = New Clients

If you don't apply, you won't make it on the list. Let us help you!

90% of the salons we’ve helped in the past five years have made the list.

WHY APPLY

Winning salons have used their TOP 200 status to attract new clients by:

• adding it to their website
• announcing it on social media networks
• promoting it in advertising, in-store posters and banners
• leveraging PR campaigns

SalonBiz will provide a $100* credit to be applied to a future monthly subscription statement.

HOW WE HELP

IM will help you submit an award-winning application worthy of the runway!

Choose the option that works best for you:

1. We write it for you - $900 for both essays

Includes:

• Interview where we extract your salon's successes and challenges
• Consultation on topics, based on our years of experience
• An interview, where we extract how your salon excels in this category
• Professional copywriting, editing and proofing to set your essay apart



2. You write, we edit - $265

We’ll professionally edit and proof your content to ensure strong, smart and effective essays. (When you’re writing, keep in mind a maximum word count of 1000 words per essay). The final essays will be delivered as a word doc for you to submit with your online application.

GET STARTED

4 steps to a winning application:

1. Check out the application:

See details here.




2. Choose between two options:

• We write it for you - Book your spot by October 6th
• You write, we edit - Book your spot & send your essay by October 13th




3. Contact your Imaginal Marketing Consultant to get started. Don’t have one? Email us and we'll set you up!

We’ll be in touch to schedule your interview, and then send you a proof of your essay by October 13th




4. Submit your application

You must compile your application per Salon Today’s directions, include the essays, and complete online by their deadline of Tuesday, October 31st.

THIS YEAR’S ESSAY TOPICS IN A NUTSHELL:

Everyone must complete two essays:

The first is an overall essay "Successes and Challenges," which encourages you to explore your growth over the year and what fueled your success. Share how an idea can help your bottom line and what challenges you and your team are facing and changes you are implementing.

For your second essay, select ONE of the best business practices in which you believe you excel in, and complete the corresponding essay. (You can only pick one!)

• Compensation and Benefits
• Client Retention and Referral Programs
• Customer Service
• Environmental Sustainability
• Employee Education
• Salon Culture
• Salon Leadership
• Philanthropy
• Technology
• Retail and Merchandising
 

See the categories and full questions here.

TIPS FOR SUCCESS

• Strengthen your essay with photos.
• Learn the insider secrets for a winning Top 200 Application.

*Any salons with delinquent payments or haven’t set up relief payment plans with SalonBiz do not qualify. The credit is per brand/company not per location.