IM Marketing Blog

You’ve probably noticed some changes in your social media feeds the last few months. Maybe you’re seeing less of your friends’ posts, and more random articles or animal videos. (Sorry, The Dodo, we love you, but you were not our maid of honor). Maybe the posts are all out of order (honestly, a #SundayFunday brunch pic that pops up on a Tuesday is just plain cruel). Or maybe you are wondering about the new Stories features…

Our guide for maximizing your time in New Orleans while you're here for Serious Business.

April is Earth Month. If you are an AVEDA salon, this means you are ramping up your efforts to raise funds to help our earth month partners protect and provide clean water around the world. I thought I would put a list together of some of fundraising ideas that are easy to implement whether you are a 2-chair salon or a multi location market leader.

I talk to salon owners & hairstylists a lot – about hair and about marketing. The more we talk, the more I realize how much we have in common. A website is a lot like a hairstyle – in so many ways. So now you're thinking: "In what ways, Lauren?!? What ways are they alike? Please, tell us more!" Ok, reader. Calm down and keep reading...

Tips and tools for creating and maintaining an online presence that attracts new clients and keeps existing clients engaged. A great resource for social media newbies.