HOLIDAY BROCHURES

Package Details

• For in-store and direct mail use
• Promote gift sets, gift cards and spa packages
• Also perfect for corporate gifting outreach
• Concept Benefit eligible

For fastest turnaround, we recommend direct mail be handled from your local post office. Just add clear mailing tabs and label!

Cost

Timeframe

Order by 9/19 for delivery week of 10/25
or 15-20 business days from order date, plus shipping time.

Prices for printed items do not include shipping.

PROVEN GIFT CARD CAMPAIGN

Package Details

• $20 Voucher promotion has proven to increase gift card sales up to 30%
• In-store and online campaign runs 11/1 - 12/25
• Gift is to give or to keep
• Voucher redeemable after 12/26

Alternative Promotion Ideas

With every $100 gift card purchase, guests receive:
• $20 product voucher (to be used for Aveda skin, body & makeup products only, valid 12/26/14 – 2/28/15)
• $20 blowout voucher with new talent; Get your guests ready for Holiday party-hopping
• Free Aveda Product (if you have an abundance of stock of lip color with old packaging/aroma)
• Goodie bag with product samples
• An entry to win an iPad OR day at the salon OR $500 gift card (choose which prize works best for you)

Option A Includes

• Kick-off email (includes design & send through Demandforce or Constant Contact)
• Small Business Saturday OR Cyber Monday email (choose one)
• 5 "countdown" emails
• 2 website updates (homepage and promo page)
• 2 Facebook cover photos
• 60 Facebook posts (for you to post - 10 are visuals)
• In-store signage:
• 25 mirror cards
• 1 easel poster
• 1 cash-wrap POP (digital or print)
• 100 offer vouchers

Cost

$2875 ($3584 value)
without vouchers: $2699

Option B Includes

• Kick-off email (includes design & send through Demandforce or Constant Contact)
• Small Business Saturday OR Cyber Monday email (choose one)
• 2 website updates (homepage and promo page)
• 1 Facebook cover photo
• 60 Facebook posts (for you to post - 10 are visuals)
• 1 easel poster
• 100 offer vouchers

Cost

$1780 ($2094 value)
without vouchers: $1601

Option C Includes

• Kick-off email (includes design & send through Demandforce or Constant Contact)
• 2 website updates (homepage and promo page)
• 1 Facebook cover photo
• 60 Facebook posts (for you to post - 10 are visuals)
• 100 offer vouchers

Cost

$1130 ($1255 value)
without vouchers: $941

Timeframe

Order by 9/19 for delivery week of 10/25
or 15-20 business days from order date, plus shipping time. Rush options available.

Prices for printed items do not include shipping.

HOLIDAY MINI GIFT CARD PRESENTATION

Package Details

• Coordinates with holiday offer and collateral
• No envelope necessary

Gift Cards and Holders

Cost

Setup Fee: $150

250 $750
500 $835
1000 $1025

Gift Card Holders only
(for use with your existing gift cards)

Cost

Setup Fee: $150

250 $450
500 $485
1000 $550

Timeframe

Order by 9/19 for delivery week of 10/25
or 15-20 business days from order date, plus shipping time. Rush options available.

Prices for printed items do not include shipping.

HOLIDAY NEW CLIENT RECRUITMENT CARDS

Package Details

• Special holiday design great for holiday events
• $20 gift for new or existing clients to experience a new service

Cost

Setup Fee: $150

250 $90
500 $140
1000 $216

Timeframe

Order by 9/19 for delivery week of 10/25
or 15-20 business days from order date, plus shipping time. Rush options available.

Prices for printed items do not include shipping.

AVEDA PURE PRIVILEGE DOUBLE POINTS PACKAGE

Increase retail purchases during double points: 12/4–12/7

Package Includes

• Email
• Website update (homepage and promo page)
• 1 Facebook cover photo
• 10 Facebook posts (for you to post)
• Cash-wrap POP (digital or print: for display 12/4–12/7 only)
• Concept Benefit eligible

Cost

$845 (a $1225 value)

Timeframe

Order by 11/1 for 11/22 launch
or 12-15 business days from order date

BLOG POST ON AVEDA PAPER INITIATIVES

Package Details

• Standard blog post on the story of Aveda's holiday packaging; post on your blog to help with Search Engine presence & educate your guests
• Includes 10 posts about the Aveda holiday story to share on your Facebook page
• Concept Benefit eligible

Cost

$150