Google Analytics Is Changing

Posted on Jun 19, 2023 by Imaginal Marketing

GA4 TAKES OVER ON JULY 1st

WHAT TO EXPECT

 

 

 

View this post on Instagram

A post shared by Imaginal Marketing (@immarketing)

IN A NUTSHELL

• The update will happen automatically, by Google.
• It's more powerful, but it will be harder to find what you're used to.
• Google strongly suggests customization.

IF YOU DO NOTHING

• Your site will still have analytics
• Google will only save 2 months of historical data (the new default)
• Conversion tracking will be lost

DIY Customization Get Help

GA4 RESET PACKAGE

IMAGINAL WILL:

• Set up new conversion tracking for up to 5 forms, downloads or buttons
• Save your site's data since 2019
• Set up 14 months of data retention (Google's new max)
• Install Dashboard Login (Sitekit), so you can access Analytics FROM your site

Need more data?

If you have extensive online campaigns you monitor closely, please ask for a custom estimate.

Get Help Emotional Support

*We'll let you know if your site's platform requires an additional estimate.